CatalystThe catalyst role is not about doing the necessary work as an outsourced solo consultant or designer. The catalyst is a team member helping the internal organization recognize actionable possibilities and implementing them efficiently and rapidly across corporate functions. Co-creation and mentoring internal organization have multiple advantages:
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Team• Shared view, language and understanding about everyone’s role in the big picture (extracting silos)
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Goal• Commitment to unified and common goals
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Common story • Inspiration and excitement due to shared innovation and implementation process
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Implementation• Much higher transformation success rate, stronger results and permanent impact
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Role of Catalyst
Catalyst-as-a-service (CaaS) - Temporary team lead, advisor or mentor role with the internal organization. These are typically longer-term projects that require multiple areas to change simultaneously for overall operational and cultural transformation, eg. customer-centric strategy creation and implementation
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