CEOs and boards have become increasingly aware that making
incremental changes to the business may not go far enough; doing too little or going too slowly may place their firms at risk as they compete in a customer-led, digitally driven market. The question is, how far do they need to go to: • Get closer to the customer? • Avoid the complexity — and marginal results — of trying to deliver experiences to multiple customer segments across multiple products? Reported by Forrester Contact us to learn more, how to improve your customer journey
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