David Hollander’s innovative streak is being put to the test. He is scoping out new markets thousands of miles from the English headquarters of Aqualisa, a £41m turnover shower-manufacturing business he runs.
“If we’re going to grow our export business, it has to be done in an entrepreneurial way,” he says. Restricted by a lean budget, he is researching wholesalers and has considered “selling under another brand” to allow Aqualisa to expand overseas. Businesses that were once domestic competitors are now potential allies, he says — such is the flexibility required to become a first-time exporter.
Full articel in Financial Times http://www.ft.com/cms/s/2/2ef2081e-21be-11e6-9d4d-c11776a5124d.html#ixzz4KuuK4mXA